Hi, I am François!
I got my first computer with internet access at the age of 14, basically when the browser wars started and guestbooks were a thing.
I was amazed about the possibilities — you could reach millions of people with just coding skills and an idea, right?!
Fast forward a few startups later and I learned it’s not just the idea. Execution, timing and product–market fit matter just as much.
I’m a software engineer and founder at heart, with over a decade of experience building products and helping early-stage companies grow or founding my own. I love turning ideas into things people can use.
These days, I balance work with traveling, hanging out with my dog and occasionally I write or tell stories with gen AI.
Fast forward a few startups later and I learned it’s not just the idea. Execution, timing and product–market fit matter just as much.
I’m a software engineer and founder at heart, with over a decade of experience building products and helping early-stage companies grow or founding my own. I love turning ideas into things people can use.
These days, I balance work with traveling, hanging out with my dog and occasionally I write or tell stories with gen AI.
In a nutshell
-
Born in Germany 🇩🇪
I was born in Germany and somewhat always fascinated by computers from a young age. Mostly I played with my dad's Apple - battled my sister in games like PacMan or Corvette.
-
Bachelor in Salzburg 🇦🇹
I taught myself how to code and at the age of 15, I helped small companies to build websites.
Looking back, I am amazed how far I got as I didn't know much about "real programming". I believe I always had a "get it done" approach.
I moved to Salzburg, Austria to study and learn how to do it properly.
-
Startup life
So far I have mostly worked for early-stage startups and have been part of the journey of many companies.
It fits me as I am a curious person and love to learn new things when wearing many hats.
-
RelocationsI have relocated over 35 times in my life. Mostly within the same cities, but also to other countries. That may explain why I don't own a lot of stuff or that I may not necessarily need a gym subscription.
-
AirConsole - Zurich 🇨🇭
I joined AirConsole as founding member and helped to build the company from the ground up.
I also showcased my game Tic Tac Boom at Gamescom that year, which has been played by over 10M players.
-
Traveling the world 🌍
If you ask me what I spend my money on, it's mostly traveling.
I love to explore new places, get surprised and go out of my comfort zone.
-
Married
While traveling the world, I met a Mexican girl - we are married since 2023. I spent quite some time in Mexico.
-
Nomad life
After the pandemic hit, I quit my flat, bought a Jeep and became a digital nomad.
I loved the challenge and freedom of it. If I wanted to eat Pizza in Italy, it simply became my next destination.
-
Dibulo
Wearing many hats, helped me to found my own company.
In 2023 I went to a 6-week accelerator in Madeira to validate an idea: Dibulo - an interactive coloring session for kids.
We launched shortly after and our coloring books became best-sellers on Amazon.nl.
-
Puppy Life 🐶
It was never the question if we would get a dog, but when. In 2025, we got Maverick - our super cute Maltipoo.
Some things I have worked on:
As a full-stack software engineer, I've worked on a wide range of projects across many different tech stacks.
From frontend to backend, from mobile, SmartTVs to in-car entertainment systems, from AI to traditional software, I like to get my hands dirty where necessary.
Beyond engineering, I enjoy diving into the business side and obsessing over user experience. I like to build products the way I'd want to use them myself.
Interactive experiences and games were a big part of my work. But also SaaS products and e-commerce apps.
